Black-and-White Display Advertising Visual 3a by Unparalleled Lines Web & Graphic Design, case study - for The Mall At Yuba City, Yuba City, CA, B/W 1/2-page newspaper display ad series design


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SHOWN AT LEFT
B/W NEWSPAPER AD
3 Column x 21.5" (Full-Height "ROP")

THE STORY
The shopping center client asked for a "calendar-year" format to use in promoting numerous in-mall events (several per month). Unparalleled Lines created the format with playful headline treatments and event-related custom illustration - maintaining a recognizable style "identity" throughout the year. Ads in this series: Approx.15. (Another from this series may be found on the Thumbnails Page.)